POINTS
ANALYSIS
Total
your points and match with Pertinence Factor
| Total Points |
Pertinence Factor |
| 19 - 25 |
A |
| 14 - 18 |
B |
| 11 - 13 |
C |
| 7 - 10 |
D |
| 5 - 9 |
E |
| 3 - 4 |
F |
| 0 - 2 |
G |
EXPLANATION
In this test higher
points are attributed to factors that weigh heavier in the overall effectiveness
that a commercial web site would have in promoting sales and service to
a transcient and/or non-local customer base. If your local market
area has a high degree of tourism, summer residents, winter residents and/or
the nature of the area's visitors is transient we believe that your business
may particularly benefit from an Internet presence.
PERTINENCE
FACTOR DEFINED
A - IMPERATIVE
(Highly Recommended)
A top rating indicates
that your business has every opportunity to take advantage of all the Internet
has to offer, thereby having a major positive impact on your company's
sales and growth.
B - ADVISABLE
(Recommended)
This rating indicates
that at least one or more components in the Geographical Target plays a
role in your business. In addition Consumer Servicability can account
for some very practical features in a web site for your company.
C - BENEFICIAL
(Worthwhile)
This rating also
indicates that at least one component in the Geographical Target subject
area would configure into your factor rating. Many agree that the
one level most business can compete on is the level of service a company
is willing to offer to its customers. The Consumer Servicability
area outlines a number of features that can give your company the competitive
edge.
D - FAVOURABLE
(Consideration)
This rating concludes
that a web site may serve to function more as a Consumer and Customer service
tool.
E - OPTIONAL (Alternative)
Five to nine points
emphasizes that embarking on a web site would prove to be a positive alternative
in working with a limited marketing budget.
F - LIMITED (Moderate)
A rating of three
to four points would suggest initiating your company's Internet presence
through an entry-level means such as a web page rather than a complete
web site.
G - NON-FUNCTIONAL
(Delay)
This rating suggests
that a web site may not prove to be effective or live up to the owner's
expectations of increasing sales and customer base.
DISCLAIMER:
These suggestions are based on our company's findings and experience in
servicing our customers. The advice is based on what we believe to
be a sensible and practical approach to the Internet. We are not
quoting from any scientific research or resources. |
