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This Week's Quote
I MUST do something, will
always solve more problems
than...
SOMETHING must be done.
- Jeff Blackman
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This Week's Glossary Pick
CTR (Click Through Ratio)
The rate at which web users will click
on an ad or search engine link result
related to the total number of impressions.
If a word ad is displayed 10 times to
various users, and users click on the ad 4
times, the CTR is said to be 40%. |
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 The
Big Fish
It would be an understatement to suggest the
Internet is huge! A search on Google
for "travel accommodation" returns over 7.7
million results! How do you compete
with numbers like this? A search for
"hobby books" returns 776,000 results.
Don't be discouraged though.
Optimizing your site for more specific
results returning more targeted traffic is
the key. If you're in Ottawa, a user
will be given just over 48,000 results with
the search criteria, "hobby books Ottawa".
We've talked about the importance of a web
site being rich in contextual content.
Go one more step and discover ways in which
you can garner more attention, dependence
and reliance on your site for knowledge and
expertise in your area of business.
If you are selling model train kits and
supplies, create a section of your web site
dedicated to building tips. Create
traffic and activity on your site with a
blog. Develop a regular newsletter or
provide articles of interest on your site.
Provide a page with interesting, useful and
related links. Provide a section in
which your web visitors can ask questions or
advice. Become as knowledgeable as you
can in your field and be ready to share that
information.
Here's what you'll gain!
A sense of credibility and respect from
those who are looking to learn more about
your products and services, and trust from
those when ready to buy. You'll
benefit from the increased traffic to your
web site. Blogs, articles,
newsletters, information, tips, a portal of
suggested links and resources all create
excellent and multiple reasons for people
wanting to re-visit your site! And
you'll catch the attention of search engine
spiders with all that content and activity.
Be an authority in a smaller niche.
Dominate your market and be that proverbial
big fish in the smaller pond. |
