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This Week's Quote
The big shots are only the
little shots who keep shooting.
- Christopher Morley
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CMS
(Content Management System)
An
application designed to accept and store web
based data input. The system can than
retrieve the data for display in a
preformatted manner via the web. The
CMS can also manipulate, compare and make
decisions based on the data entry and
pre-existing formatted conditions. CMS
generally requires a database and
server-side scripting to recall and present
the data. Prime examples of a CMS
include a web calendar, store front and blog. |
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 At
Your Service
Customer Confidence, as we talked about last
week, is all about making your customer feel
good about you, your staff and business and
your product or service - and subsequently
confident enough to buy from you.
Whether in your place of business or
following up with your web visitor, being
consistently responsive is one of the best
ways to garner customer trust and
appreciation.
Recently, a client shared this story.
A man walked into their family owned
business to buy some tires. The
service clerk took the time to show and
explain the different lines for sale and the
pricing of each. The man thought he
could get a better deal at a big box store
down the street. He left, but returned
about 20 minutes later. He explained
that when he arrived at the other place and
asked about tires the clerk just pointed to
where they were and more or less suggested
he "help himself". The man returned and
bought four new tires from the family
business - oh, and he had them installed as
well. He may have paid a little
more, but the service and respect he
received as a customer was invaluable to
him. You can bet this man will be back
when he needs more tires, a tune-up, or any
related auto services.
If you find yourself reading success
stories, one very significant denominator
boldly stands out! SERVICE - Sincere,
Friendly, Consistently Responsive. You
can accomplish this with personal e-mail
response within 12 to 24 hours of an
inquiry, or direct telephone dialogue.
In today's technical and fast-paced world,
people are pleasantly surprised and pleased
to be able to speak with you directly.
If you take the time to do this, they will
take the time to get to know you, deal with
you and tell their friends. Be
sincere, always, and make the individual
feel like he or she is most important.
Making your customer feel at ease means
speaking to and not up or down. Always be
patient and professional. Finally,
encourage your customers to call you
personally by posting your office or
business hours on your web site.
Consider a toll free number as a competitive
means, demonstrating your desire and
willingness to attract customers from beyond
your region. A toll free number proves
your investment, dedication and that you're
serious about your business.
It's a very competitive world, and often all
we can do is compete with service - but in
this fast-paced, impersonal world, we
believe service will speak louder than your
price tag. |
