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This Week's Quote
Opportunity is missed by most
people because it is dressed in
overalls and looks like work.
- Thomas A. Edison
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HTTP
(Hyper Text Transfer Protocol)
This
is a standard set of rules for sending text
files through the Internet. Generally
an HTTP Client program such as a browser and
an HTTP Server, such as a web host are the
applications that communicate using HTTP. |
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 May
I Have Your Attention Please
Managing for increased traffic to your web
site can be achieved both on line and off
line and in ways limited only by your
creativity and imagination. Knowing
and understanding your target market is
paramount to developing a marketing
strategy.
Here's an idea to combine on line marketing
with more traditional or conventional
marketing practices!
Consider a Teaser Vanity Domain Name
to get the attention of your market!
Although thousands of domain names are
registered daily, registrants tend to look
for short, simple but indicative domain
names for permanent use. Whereas a
Teaser Domain can and should be longer, resembling a
creative and attention-grabbing phrase - something that will
peak the mind's curiosity - and something
that is conducive for easy recall. These Teaser Domain Names then
become the focus of an advertising campaign,
anything from newspaper classified or
display ads, radio or printed material like
business cards left strategically in public
areas, or for distribution at trade shows or
direct mailing.
Typically, your web host provider would set
these Teaser Domain Names to point to your
main site, or a special page on your site
with your campaign follow up. At
McCann & Cambrian, our policy is never to
charge extra for two or more domain names
pointing to the same site. Teaser
Vanity Domain Names are generally not set up
to handle e-mail aliases. The long
term goal is to acquire increased traffic
and like many marketing campaigns, your
Teaser Domain may only be required
temporarily.
Some examples?
A gym and fitness centre may use a Teaser
Domain Name like
DontWaitToDropTheWeight.com; a fast food
establishment may have a special campaign to
introduce a new menu item and use this
Teaser, FastFoodTooGoodToRush.com;
someone selling investments or turnkey
businesses may consider the Teaser Domain,
EasierThanPrintingMoney.com; and if you sell
fishing gear or guided tours, this Teaser,
ThingsGoBetterWithFishing.com is easy catchy
and curious.
Your printed material should spell out
Teaser Domain Names in an easy to read
format making use of capital letters to
start each word and if possible various
colours.
Finally, remember that your message, product
or service must live up to your Teaser's
message or implication. After working
hard to get the attention of your web
visitor, you don't want to leave them
disappointed.
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