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This Week's Quote
Capital isn't so important in
business. Experience isn't so
important. You can get both
these things. What is important
is ideas. If you have ideas, you
have the main asset you need,
and there isn't any limit to
what you can do with your
business and your life.
- Harvey Firestone
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SaaS
(Software as a Service)
A
software delivery method that provides
access to software and its functions
remotely as a Web-based service.
Organizations can have access to business
functionality for much less than the cost of
paying for licensed applications. Typically,
users of SaaS pay a monthly fee. Users
also do not need to invest in additional
hardware and can generally rely on great
user support. |
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 A
Word is Worth A Thousand Clicks
What a picture worth a thousand words to the
human mind represents is comparable to how a thousand clicks
is the result of a single word. The
Internet is all about content, words and
information. Search engines crawling
your site can't tell a thing from images and
beautiful photographs, but these engines
have an insatiable appetite for words on
which to assess the subject material and
content of your web site. This week we
talk a bit more on the subject of SEO,
Search Engine Optimization and focus on the
Title Element.
The Title Element is contained within
the header section of a web document where
the meta tags are also located. It is
considered one of the most important factors
for achieving high rankings by search
engines. A good Title, not to be
confused with the domain name, must be
relevant to the content on the page.
The context of the title appears in the
reverse bar at the top of the browser
window, and usually displayed in the form of
a hyperlink to your site in major search
engine results.
The Title should range from 60 to 80
characters in length allowing web authors to
develop effective, descriptive, context-rich
lines to truly identify the contents of the
page. There is no limit to the Title's
length but it's worth remembering that some
applications may truncate a line in the
display and could disrupt the continuity of
your message. The Title should contain
the name of your business, a primary keyword
phrase, and secondary words or phrases, not
only to be seen but to establish
targeted traffic.
A search engine friendly page starts with a
good Title! And a good Title is what
you should have on each and every page
throughout your web site. As a rule,
search engines will crawl throughout your
site, following your internal links.
And make sure each page contains these links
in a text format allowing the engine spiders
to easily identify and follow each link.
Next week, we'll focus on the Body content
of your web pages.
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