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This Week's Quote
Selling has its real
fascination in its ability to
communicate, persuade and move
others to action... and that is
an art!
- Jeff Blackman
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CSS
(Cascading Style Sheets)
A
recommended language for defining styles
such as font, size and colour in displaying
HTML elements in web documents supported by
all major browsers. The styles are
normally stored in external style sheets or
CSS files. Styles can also be defined
within web documents. External files
save much time in defining and managing a
web site's presentation. |
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 Body
Language
Last week we touched again on SEO, Search
Engine Optimization and focused on the
Title Element of a web page document.
This week, we look at what the Body of the
web page should contain. Now, we're
not talking specifically about the HTML Body
Tag and associated attributes, but rather
the content or information you want to
convey to the reader.
Planning and building a content-rich site is
the first and best way to get started on
achieving high traffic. And more
specifically, proper attention should be
placed on first-page search engine results.
That means ensuring that your main or
landing page has a suitable balance of
information identifying your products and
services found on interior pages of your
site. The landing page should be search
engine friendly but not too overwhelming for
the reader. Search engine spiders
can't make sense of content which is
displayed in the way of an over abundance of
images and Flash presentations.
The most important and relevant information
should be placed near the top of the
individual web page. Various search
engines may deem what's important more
specifically than others. For
instance, whether the context is placed
towards the left and near the top, and
whether certain words, phrases and titles
are contained within specific HTML tags.
It's important to remember that some search
engines will 'time-out' on reading a site
page if there is too much overhead.
That is to say that in addition to an over
abundance of definition between the header
tags, and/or too much nesting of tables
resulting in the actual content layered four
or more tables deep, and where information
is placed too far down the page where
relevance is not considered to be as
significant, it is possible to lose out on
being indexed by the engines. Experts
today are strongly advising to avoid the use
of table structure and rely more on DIV tags
and CSS definitions.
Finally, near the top of the page,
descriptive titles, key phrases and key
words placed in appropriate tags, are
strongly recommended along with accompanying
descriptive text or paragraphs will help
accomplish high page rankings for the nature
of your site. These titles and key
phrases should also be echoed in the Title
Element and Keyword and Description Meta
Commands as well. More on this in
future newsletters! |
