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This Week's Quote
We do not remember days. We
remember moments. Change the
moments you remember and you
change your expectations. Change
your expectations and you change
your actions. Change your
actions and you change your
future.
- Roy H. Williams
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JavaScript
A scripting language added to standard HTML
to enable web authors to create interactive
sites. It was developed by Netscape.
Although it has similar characteristics with
JAVA, JavaScript runs independently without
the overhead of JAVA. Since HTML is simply a
display language, JavaScript, a programming
language adds interactive and dynamic
functions to HTML pages. |
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 Blueprint
for Success
In last week's Tuesday Morning Click Tip, we
stressed the importance of being prepared
before building a web site.
This week we ask you to consider your
objectives. It's too vague to simply
build a web site on the premise that we need
one. We must ask why we need one.
The advancement of Internet technology
grants a wide realm of tools and
applications at our disposal and we can and
should embrace this technology in exploring
and defining what our site should be all
about. In thoroughly considering your
goals and objectives the following
suggestions may get you thinking about how
you can empower yourself, your business and
sales, and make things happen all through
the Internet.
First and most commonly, people build web
sites to increase their overall visibility.
The web site becomes an electronic brochure.
This is good, but don't stop here.
More content, and more interactive
applications on your site make it more
attractive to users and to search engines.
Your web site should help afford you with a
great sense of credibility. This can
be accomplished by including articles on
your web site, related tips and suggestions
for your visitor to read, opt-in newsletters
and blogs, offering free downloads of work
you have written all spell 'expert'.
And that translates to credibility and trust
from your existing and new clients.
Some go farther by offering podcasts and
multimedia streaming. The abundance of
content on your site, once again, is very
useful in achieving high page rankings from
search engines.
Your web site should have a "Call to
Action". Most visitors will decide to
revisit your site before being sold on your
product or service. To avoid the
danger of losing a first time visitor, offer
the visitor a worthwhile incentive to remain
on your site or to be drawn back soon like a
coupon offer, free download, or free draw.
A web site built to promote a one time
event, like a concert, or fundraiser has a
shorter-term existence and may be used to
augment or complete a marketing campaign by
distributing or collecting information and
is often promoted by other forms of media
like print and radio.
Permanent sites should play a much larger
part in the marketing process of your
business. It goes without saying
that your site will be designed to promote a
product or service. Done properly, your site
will increase marketing effectiveness and decrease marketing costs,
and enhance the effectiveness of your sales
process. Consider as much product
support as possible such as on line manuals,
instructions, related tips and suggestions
for your product or service.
These are just some of the attributes of an
effective web site. We'll explore
these individually in future newsletters. |
