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This Week's Quote
You don't write because you
want to say something, you write
because you've got something to
say.
- F. Scott Fitzgerald
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Aggregate Data
Refers to a summary of collected
information. Data is accumulated from
specified ranges and totaled, analyzed or
summarized in respective groups. The
data has no personal or individual
level of statistics. In web hosting
circles, web site traffic logs contain raw
data which is then interpreted by statistic
generating applications forming aggregate
data reports. |
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 Tell
It Wisely!
Last week we talked about the importance of
becoming a trusted expert in your field.
Many ways in which to accomplish this over
time include writing articles to include as
precious content on your own site, but also
to publish on other sites designed to accept
your articles for public reading.
This week we look at what makes an effective
article. By effective we are hoping to
accomplish a few important objectives.
Your target market must find your material
on the web, read it with interest, learn
from it and be inspired to follow you to
your own site.
Just as important as it is to build your web
pages with important content, titles,
keywords and phrases which will optimize
your site for search engine ranking, the
same needs to be done in the construction of
your article. Research effective
keywords and phrases relevant to your
subject, and work them into the content of
your article. It is possible to post
your article on multiple sites designed for
article publishing and in doing so, use
various titles from your best keywords and
phrases. These titles should be
exciting with promising results to the
reader. Your title itself can be a
call to action. Keep your articles
under one thousand words and make your
sentences shorter than longer while being
concise.
Look for the best sites to publish your
articles. As suggested in last week's
Click Tip, search the web for article
directories and choose sites that present
well in all ways to the reader. Many
sites will specialize on your particular
topic so take a good look for these.
Finally, as we also mentioned last week,
your article must not be blatant in self
promotion, however you do get to plug
yourself in what is called the Resource Box,
generally at the end of your article.
This should contain a call to action
describing what your product or service will
do for the reader, and your web address,
telephone number and e-mail address can also
be posted here. The Resource Box is
what you will count on for link backs to
your own site.
Next week McCann & Cambrian gets in on the
Article Publishing wave! |
