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This Week's Quote
Life is like riding a
bicycle: you don't fall off
unless you stop pedaling.
- Claude Pepper
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Browser Sniffing
This refers to an embedded code in a web page which attempts to analyze what
kind of browser and version the visitor is
using. The web site is designed to
display accordingly, based on the browser
attributes to help optimize the page's
display. |
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 Blog
to Build Your Brand
By now you've likely heard of the term and
what's more, read several of them on various
types of web sites. We're talking
about blogs. Blog is short for
Web Log and having a blog on your own web
site is one more way in which you can work
at achieving expert status in your field and
develop more relevant content.
Last week's Click Tip talked about
publishing articles and we're going to come
back to that. Articles provide you
with many avenues in which you can talk
about your product or service, provide
information, and garner attention to your
own web site. Blogs can do the same
thing and like articles can appear on your
own site or appear on other sites, but
regardless of their location, can generate
much attention and traffic back to you.
A blog can simply be described as an online
diary. Whether it's personally or
commercially based, a blog tends to be
written from a personal perspective.
It also tends to form a chronological log of
thoughts, ideas and news about your business
and is generally updated on a daily or
weekly basis, or on some regular interval of
time.
A blog is ideal and practical. Setting
up a blog can be easy and fast.
Although there are some reputable free
services on the web, as a business operator
you may want something more customized and
branded for your own site. Ideally,
you should already have a web site up and
running and arrange with your web host
provider to install the necessary scripts.
Having your own scripts or application
installed for your web site does not have to
be expensive. The installation can be
fast but it may take an hour or so to
customize the blog's appearance to match
your overall brand or image.
Your blog provides an easy means to publish
news about your product, service and/or
company. This is especially handy as
the web site owner who depends on a
webmaster for site updates can update their
own blog. A blog is a great tool to
use to inform people about offers, new
products and services and make a personal
connection to customers. Readers of
blogs tend to be loyal and will frequently
visit your own blog if you keep it updated
with compelling content.
And once again, you will have found another
way to build in comfort factors in your web
site, building customer confidence and trust
and presenting yourself more and more as a
trusted as a reliable expert in your field.
The content also will do well for search
engine rankings for direct and indirect
criteria.
Of course this builds your credibility,
branding, on line presence and all of that
leads to sales.
Next week, where and how to get started with
a blog. |
