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This Week's Quote
The longer I live, the more certain I am
that enthusiasm is the little recognized key
to success.
- Frederick Williamson
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This Week's Glossary Pick
Web 2.0
Reference to a second generation of
Internet-based tools, applications and
services enabling web users to collaborate
and share information on line.
Examples include social networking sites
like FaceBook, YouTube and MySpace, also
wikis, blogging, other communication and
tagging tools. |
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 The Nature of your
Web Site Visitors
To design your site, you must think like
your site's visitors think. Knowing
the nature of your target market in advance will help you
to predict the way in which they will, first
try to find your site, and how they will
navigate and make use of their time on your
site.
Today, major search engines strive to return
highly relevant results to their users.
Search engines crawl the web and update
their files constantly to have updated and
fresh content to scan when returning
results. The process of optimizing
your site for search engine rankings begins
with ensuring that your site is rich in
textual content with keywords and brand
names echoed clearly in the Title Meta Tag
of your web page document, and in the body
of the main or landing page and subsequent
pages. Search Engine Optimization also
referred to as SEO involves a great deal and
will be touched on often in this newsletter.
SEO in summary, is the process of making a site and its content
highly relevant for both search engines and
searchers. To be successful at this means
your site should garner top positioning for
relevant words and phrases. A search
engine process of ranking web sites involves
various criteria but through it all, your
objective should be to attract targeted
traffic - people who will be most
interested, influenced or effected by its
content.
So for example, if your site is selling
accommodation in the Parry Sound area, the
Title Meta Tag should read more than, for
example, "ABC Motel" but rather "ABC Motel -
Accommodation in Parry Sound, Georgian Bay".
This and more should be included and
expanded on within the main page.
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